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AutomationFashion e-commerce

Integration between online store, inventory spreadsheet, and WhatsApp, orders confirmed, stock updated, and customer notified automatically.

–3h/day
of manual work eliminated

The challenge

The store received orders through three different channels (website, WhatsApp, and marketplace) with no integration between them. The team manually updated inventory in spreadsheets, causing delays, confirmation errors, and customers going hours without a response.

The solution

We built an integration hub connecting the e-commerce platform, inventory spreadsheet, and WhatsApp Business API. Each confirmed order triggers an automatic sequence: updates stock, confirms with the customer via WhatsApp, and logs to the spreadsheet — no human intervention needed.

Results

  • Eliminated 3h/day of manual update work
  • 94% reduction in order confirmation errors
  • Customer response time: from 2–4h to under 2 minutes
  • Real-time inventory sync across all channels

Technologies used

WhatsApp Business API
Make (Integromat)
Google Sheets
Custom Webhook

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